About
Bob Kumaki
Managing Principal
The Ronin Group
Bob Kumaki has over two decades of broad marketing experience in numerous categories including packaged goods, consumer durables, insurance, automotive, sporting goods, entertainment, and retail for clients around the globe.
Bob has held management positions at some of the world’s top marketing communications firms, and has run the Ronin Group for 12 years. In addition, he was appointed Adjunct Professor of Advertising at a major university and has served on over a dozen Non-profit and Community Boards.
In today’s marketplace, the need for innovation in branding strategy has never been greater. The continually changing landscape of the business world demands that companies use the most compelling insights to keep brands relevant to their consumers. At the Ronin Group, we help you make the critical connections that shape market intelligence into marketing strategy.
Our sole objective is to optimize results and help you achieve the best possible return on your marketing investment. We don’t waste your time. We don’t waste your money. We operate on fundamentals that we’ve developed over many years, fundamentals proven to create value for your business plan.Getting to good marketing strategy does not require alchemy, but sometimes companies can use a little outside help. We won’t tell you how to run your business, but we will challenge your creativity, experience and intuition to help your business grow. Let us enable you to see:
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How your traditional target may not represent your biggest growth potential
How you can use your current staff as your company’s evangelists
Why the conventional wisdom is often not the wisest approach
Why digging one step deeper in research will often yield the biggest results
The Ronin Group will provide you with a framework and set of disciplines that will focus your energies and resources in areas that will help your business grow and flourish.